Small businesses must continually attract new customers. This is true whether you're a professional, such as an attorney, a health care provider, a service industry such as insurance or financial advising, or even hospitality, such as a hotel or inn. Your repeat customers can only do so much to … [Read more...] about Attracting New Customers: First Impressions
In the ongoing conversation of how to boost employee morale, very little attention is ever paid to the physical location where the work is done. A few tech giants - Google, most famously - did invest heavily in fancy workplace amenities in the idea doing so fosters creativity and innovation. But for … [Read more...] about Improving Office Cleanliness Boosts Morale
"When I opened my business, money was really tight," Jennifer said. The Boston area entrepreneur was trying to make the most of a very limited budget. "So when a friend of a friend said she had a cleaning business and could take care of my place for cheap, I said sure, why not?" What Went … [Read more...] about What Happens When the Cleaning Lady Breaks the Window? A Small Business Owner’s Tough Lesson