Small businesses must continually attract new customers. This is true whether you’re a professional, such as an attorney, a health care provider, a service industry such as insurance or financial advising, or even hospitality, such as a hotel or inn. Your repeat customers can only do so much to sustain the business. New business is essential.
There are many factors that go into persuading an individual that they want to choose your business. One of these is the physical appearance of your business. Here in the Boston area, competition is fierce. Standards are high. Customers know they have a wide variety of choices available to them.
Retail experts say shoppers decide within 6 seconds of stepping into a store whether or not they’re going to buy something. First impressions are made that quickly.
Braintree Office Cleaning Services: Clean Facilities Inspire Confidence in Prospective Customers
Now let’s conduct a thought experiment. Imagine you need an attorney to assist you with a very important legal matter. When you visit attorney #1’s office, you notice there’s dust in the windowsills. The carpet looks dingy. The place doesn’t smell bad, exactly, but it doesn’t smell good either – the air is stodgy and stale. Attorney #2’s office has sunshine pouring in through crystal clear windows. The carpet and furniture in the waiting room is clean and comfortable. The whole place smells fresh and when you visit the restroom, it’s shiny and clean. Which attorney are you more likely to choose to help you with your legal concerns?
The right way to choose an attorney is based on their qualifications and ability to do the job you need done. However, the fact is that more people will choose attorney #2 because our opinion of someone’s professional ability is influenced by the environment in which we encounter them. The attorney in the tidy office inspires more confidence than the attorney in the dusty, cluttered one.
Think of office cleaning services as an investment in attracting new customers. Clean working environments also inspire greater levels of productivity and innovation.